Touched off by another study arguing over whether or not fish are capable of feeling pain in any sense that you and I (assuming you are not a fish) can understand, PETA has this whole section of their site where they attempt to re-brand fish (especially those popularly edible) as "sea kittens," and invites you, in their typical over-the-top fashion, to dress and name one. So I have.
As the father of two kids, and not someone who is an avid fisherman, I have to ask: wouldn't running Pixar's Finding Nemo over and over again at the site help more than this? That "swim down" part gets my son every time.
I would also like to take this opportunity to once again assert that the Mohawk is the stupidest haircut ever invented. You basically have to be Mr. T or an actual Native American to pull it off. Otherwise, just shave your fucking head.