It's entirely possible that I'm overreacting (or at bare minimum, engaging in non-productive overanalysis of a booze advert), and it's also very possible that this doesn't matter in a world which has blatantly racist applications of shit like Stand Your Ground laws, but I think that a vodka ad populated by mostly African-Americans (the white folks herein are extremely token) and which touts GRAPE as the infusion flavor might just as well throw some chicken and watermelon on the table at the party.
This seems so obvious to me; I picture an ad exec straining the buttons of a three-piece and belching forth from a cloud of toxic stogie fog while flattening a pair of wingtips and exclaiming, "They like grape drinks, yeah? Let's put it in the booze, see if we can get 'em to drink more of that!" "Jesus, don't you think they'll notice?" Some other person who's not been paying attention to Americans for 30 years might say, and we'll call him Harv would respond with; "Ah, stick 'em in some artwork - that's classy as fuck!" "That's why you make the big bucks, Harv," they'd all then say while humping gold bricks.
Could be just me, though. Overreacting.