The Germans have released an energy drink called "Black Bastard." While I am mildly offended and completely stunned at what would appear to be a deliberate (unlike the unfortunate Umbro Zyklon sneakers) racial slur inherent in the marketing, I am also filled with jokes. Like, "You can't release "Black Bastard." Black Bastard breaks out on its own." Or alternative beverage names that would have been worse, like "Blitzkrieg" or "Obersturmthirstenfurher" or "Baron Von Quenchoven." I guess we should be happy that whatever suicidally retarded development group came up with and executed this idea didn't christen it "Hitler Piss" or "Jew Juice," either. One last one: "Krystallgetrank." I think that's enough of those. I have less than no idea what these people were thinking - you can't market this anywhere in the English-speaking world and not alienate a good chunk of the drinking audience. There is only a small group that's going to be okay bellying up to the bar and saying, "I'll have a Black Bastard." And I'm not sure we need packs of energetic Germans roaming around anyway. They don't have the best history with bursts of energy.
I notice three things on the site to which I'll draw your attention; 1) They have 2 pictures, and one of them features a black woman as if to say, "See, it's okay - we found a black person to wear one of our shirts." 2) How long do you think this has been around, since it looks like the site (logo, designwork, etc.) was finished yesterday in someone's garage? 3) It has basically the same make-up as every other energy drink on the market, so is this a real drink, or a joke? Seriously?