Today, one of my co-workers read me this disclaimer, which was printed inside of it's own bordered rectangle, on the back of his can of Mountain Dew Amp Energy Beverage:
"This product is not intended to diagnose, treat, cure or prevent any disease."
Now - if you're anything like me, your experience with litigious America leads you to believe that warnings like this only appear on products after some submoron does something stupid and then sues a manufacturer or distributor with deep pockets in the hopes that millions of dollars in damages will assuage his/her general condition. In short? You know someone was drying their hair in the fucking bathtub and became stew before that warning appeared on hair dryers. Someone ate the wrap on individually wrapped cheese. Someone thought their McCoffee would be tepid, and even more people rocked the vending machine, put their hand in the gears, and thought cigarettes were good for them. And now I am forced to conclude that somebody somewhere thought Amp was helping them with a recent illness. I can almost hear the letter being typed on an old, damp Royal by a semi-toothless man in a stained and turgid Mackintosh living in a rundown shack near a roadside convenience store:
"Dear Amp:
I been using your elixir product there, with it's special amalgamation of herbs and stimulants, to treat my testicular swelling for nigh on six months now, and to no avail. Indeed, my manly areas have grown prodigiously, and have kept me from gainful employment or relationships. Please advise me with proper prescriptive instructions for your medicides, or refer me to your counseling attorneys at law, for I believe malpractice may indeed be at issue here. At least when I received my elixirs from the horsecart men, I could address issues of boils and/or blindness when they ventured back through town - but this new arrangement requires a desperate measure on my part. And perhaps on yours.
Sincerely,
Attaturk Jenkins,
dirt path under the I-85 overpass,
just past the Carter Store Shell station & bait shop,
Armpit, Alabama"
Of course, my theoretical redneck only addresses the "cure, prevention & treatment" part of the warning - who the fuck are these people using Amp like it's barium, to diagnose a condition? What kind of tree stump, animal pelt, Houdoun medicine is being practiced out there? "Oh, you got your leg all mangled. Better take a couple of Amps and call me in the morning when it's really good and infected."
I don't drink Amp, and now I never will. According to it's label, it doesn't do anything useful anyway. I mean, no diagnoses? You mean I'll keep having to use qualified health professionals for that service instead of a soft drink? Damn. Damn you, Amp! Damn your sickly candyish smell and narrow can!
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